Making Nutrition More Accessible
The way people in India approach fitness and wellness is changing. From professional athletes and fitness enthusiasts to people simply looking to maintain a healthier lifestyle, more consumers are paying attention to nutrition and supplementation.
At the same time, choosing the right products has become increasingly important. Customers want access to genuine products, established brands and dependable service when purchasing nutrition and wellness products.
91Servings, a brand operated by Fitbay International, was established to serve this growing need.

A Focus on Sports Nutrition and Wellness
91Servings brings together a broad range of sports nutrition, health supplements, vitamins and wellness products.
The platform offers products across categories including:
- Protein supplements
- Mass gainers
- Creatine
- Pre-workout supplements
- BCAA and EAA products
- Vitamins and multivitamins
- Health and wellness supplements
- Healthy food and lifestyle products
The aim is to make it easier for customers to discover products from recognised brands according to their individual fitness and wellness requirements.
Putting Product Authenticity First
Trust is an important part of the supplement industry.
Customers need confidence that the products they purchase are genuine and sourced through reliable channels. 91Servings focuses on sourcing products through authorised brands, official importers, trusted distributors and verified suppliers.
This approach is intended to provide customers with greater confidence when purchasing sports nutrition and wellness products online.
Serving Customers Across India
91Servings operates from Bengaluru, Karnataka, and serves customers across India through its online platform and logistics partners.
By bringing product discovery, ordering and delivery together through one platform, the company aims to make purchasing nutrition and wellness products simpler and more convenient.
Backed by Fitbay International
91Servings is operated by Fitbay International, a company involved in the distribution and supply of nutrition and wellness products.
The relationship between Fitbay International and 91Servings combines distribution experience with a customer-focused online retail platform.
As the business develops, the focus remains on building reliable supply channels, working with established brands and delivering a consistent customer experience.
Looking Ahead
India’s sports nutrition and wellness market continues to evolve, creating opportunities for businesses that can combine product quality, authenticity and dependable service.
91Servings is being built with a long-term vision: to become a trusted destination for sports nutrition, health supplements and wellness products in India.
For Fitbay International, 91Servings represents an important step in connecting quality nutrition products with customers who are making fitness and wellness a greater part of their everyday lives.
Authentic products. Reliable service. A better way to shop for nutrition and wellness.